Advantage's Automated Bidding feature streamlines the load tendering process for brokers by automatically submitting bids to shippers across multiple channels. This allows brokers to save time and focus on building stronger relationships with their shippers and carriers.
Automated Bidding ensures that your rates, once calculated through Advantage's dynamic pricing, are pushed directly to shippers without any manual intervention.
For brokers dealing with high volumes of freight, Automated Bidding is a game-changer. It enables faster responses, ensures that brokers don’t miss out on opportunities, and simplifies the bidding workflow.
Benefits of Automated Bidding
Effortless Bid Submission: Automatically submits bids across multiple platforms, including TMS, APIs, and bid boards.
Increased Coverage: Enables brokers to bid on hundreds or even thousands of shipper loads without manual effort.
Improved Efficiency: Reduces the time brokers spend on bid management, allowing them to focus on carrier and shipper relationships.
Detailed Reporting: Provides insights into bid performance, including success rates and areas for improvement.
Scalability: Handles large volumes of bids, ensuring brokers can keep up with demand without overwhelming their teams.
How Automated Bidding Functions
Bidding Strategy Setup: Brokers set a bidding strategy, defining pricing rules, lane preferences, and customer priorities.
Automated Bid Submission: Once a strategy is in place, Advantage automatically pushes bids to shippers across all configured channels.
Conversion Tracking: The system monitors bid success rates, providing detailed reports on which bids convert and where improvements can be made.
Ongoing Optimization: Advantage learns from past bids to refine future strategies, helping brokers improve their win rates over time.
Feedback Loops: Continuous updates based on performance data help brokers adjust their strategies to maximize efficiency and bid success.
Setting Up Automated Bidding
Access the Bidding Settings: Navigate to the Advantage tab and select Automated Bidding.
Configure Your Bidding Strategy: Set up your bidding rules, defining lanes, pricing, and platform preferences.
Monitor Performance: Use Advantage's reporting tools to track the performance of your bids and adjust your strategy accordingly.
Activate Automated Bidding: Once your setup is complete, activate the feature to start automatically submitting bids across your chosen platforms.
FAQ
What is Automated Bidding in Advantage?
Automated Bidding is a feature that submits bids across multiple platforms automatically, based on a broker’s predefined strategy.
How does Automated Bidding work?
Once set up, Advantage pushes bids to shippers via TMS, API, and bid boards, saving brokers time and effort by automating the submission process.
Can I customize my bidding strategy?
Yes, you can set up specific rules for how and when bids are submitted, including pricing, lanes, and shippers to target.
How does Automated Bidding help brokers win more bids?
By automating the bid submission process, brokers can respond to more opportunities quickly and efficiently, increasing their chances of winning loads.
Can I track the performance of my automated bids?
Yes, Advantage provides detailed reporting on bid performance, allowing brokers to optimize their strategy for better results.