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10/21/2025 - Direct Link to MCP

Once click to take user to MCP from carrier profile

Updated over a week ago

What’s new:

  • Added a “View in MCP” button on the Carrier Profile page.

    • This button provides a direct link to the carrier’s MCP page, allowing users to instantly open that carrier’s MCP record.

    • No need to leave Parade or search manually in MCP — just click the button to jump straight there.

Why it matters:
This improvement saves reps valuable time when verifying carrier details, compliance information, or safety scores. By providing a one-click shortcut to MCP, users can review carrier data faster and with fewer steps, improving daily workflow efficiency.

Where you’ll see it:

  • Inside each Carrier Profile in Parade, near the top of the carrier details section.

  • Clicking “View in MCP” opens the corresponding carrier page in a new browser tab.

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