Continuous Haul is designed to help brokers keep carriers moving, strengthen relationships, and book more freight with fewer gaps. By surfacing reload opportunities before a carrier is even assigned to the first load, you can plan ahead and secure more business in one conversation.
What’s New?
Continuous Haul is now available in Parade to help you identify and book the next load for a carrier while you’re securing the first one. Instead of covering just one leg of a trip, you can line up the next move immediately—keeping the carrier moving and making your service more valuable.
For example, you can tell a carrier on one call that you have a load from X to Y and then a follow-on load from Y to Z. This means fewer empty miles for the carrier, stronger utilization for you, and a more seamless experience for everyone.
Assign a Load
We’re also introducing the Assign a Load feature alongside Continuous Haul. Assign a Load lets you confirm a booking with a single click, sending all details directly to your TMS without leaving Parade. It works just like Book Now but gives you the flexibility to assign any carrier to any load right from the same screen.
Why This Matters
By releasing these features together, we’re giving brokers a smoother, more efficient workflow—a true “single pane of glass” experience. You can see reload opportunities, discuss them with the carrier immediately, and assign them both without jumping between systems. This means less back-and-forth, stronger carrier relationships, and faster load coverage.
How to Use It
Log in to Parade and navigate to the Loads tab. Click on the load you want to book, and you’ll see the Continuous Haul option right next to Direct Matches. From there, you can review reload opportunities and plan the next move with your carrier in real time.
FAQ
What if I don’t see any reload options?
If no loads are showing, try adjusting the date range slider to expand your search window.