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3/17/2026 – Estimated Carrier Bid: My Past Loads

Estimated Carrier Bid Just Got More Powerful

Updated this week

My Past Loads Now in Estimated Carrier Bid

Estimated Carrier Bid (ECB) shows you what carriers are quoting on a lane today. My Past Loads shows you what you've actually been paying — and puts both signals on the same chart.

See what you paid against where carriers are currently bidding. One view, zero extra clicks.


Background: What Is Estimated Carrier Bid?

Estimated Carrier Bid is a real-time view of what carriers are actually quoting on a lane — aggregated from live carrier quotes inside Parade, updated hourly. It reflects the median carrier quote for the specific pickup date of the load you're working, normalized for distance and filtered to business-day activity.

ECB lives everywhere Parade shows rates today — Load Details, Quote View, and the Source page. It's built to give brokers a market signal before they make a buy decision.

My Past Loads is the next layer. It adds your brokerage's own rate history directly onto the ECB chart — so you're not just seeing what the market is showing, you're seeing how your own rates have compared.


What's New

Green broker data points on the chart Your avg assigned carrier rate per day — the all-in rate your brokerage paid carriers to move loads on this lane — now plots as green points directly on the ECB chart, alongside the network estimate. Expand the radius slider and more loads fold in, averages update in real time, and new points may appear on dates that previously had no data.

My Past Loads section Below the chart, a new section shows your avg assigned carrier rate, rate per mile, and load count for the selected lane and time period. Use the time period toggle and radius slider to filter to what's relevant. This is your data only — assigned carrier rates from your brokerage, not network-wide.

Load Last Moved Just below "Last updated" in ECB: the date, total rate, and $/mi for your most recent load on this exact lane. Always calculated at a fixed 15-mile radius — doesn't move with the slider. A quick gut-check before anything else.

Extended hover tooltips Hover any date with broker data and the tooltip extends to show your avg rate, $/mi, and load count alongside the network numbers. On dates where you have broker data but no network estimate, a broker-only card appears.


Why It Matters

ECB was already useful before a negotiation. My Past Loads makes it useful before, during, and after.

Before — know your number going in. Load Last Moved gives you an instant anchor. The green points give you the recent trend. Before you pick up the phone, you know what the market is showing and what you've been paying on this lane.

During — the unlock. This is where My Past Loads changes the negotiation. You're not just looking at one market number — you have a window into where the market is today alongside a recent view of what you've actually been paying. Both signals, same chart, right when it matters most.

After — audit what actually happened. Once a load is assigned, the data is there. Managers and team leads can use this view to review lane-level rate decisions: Did we pay above the market? Was there a pattern? Could the load have moved on a different day at a better rate? My Past Loads doesn't replace that conversation — it gives you the data to have it.


A Note for Customer-Facing Teams: The Source Page

On the Source page, ECB and My Past Loads show up in a different context — you're not working an active load, you're researching freight you're trying to win.

When you're talking to shippers about a lane, the combination of the current market estimate and your own recent paid rates gives you a grounded view of where you stand. You know what carriers are quoting. You know what you've been paying.


How the Filters Work

Control

What It Does

Affects Chart?

Affects Summary Stats?

Radius slider

15–100 mi

✅ Yes

✅ Yes

Time period toggle

15d / 30d / 60d

❌ No

✅ Yes

Load Last Moved

Fixed 15 mi, always

The time period toggle (15d / 30d / 60d) controls your summary stats — avg rate, $/mi, load count — but does not affect the green points on the chart. The radius slider controls both.

Load Last Moved always uses a fixed 15-mile radius and never changes with the slider. It reflects your most recent load on this exact lane regardless of what else is filtered.


Getting Started

Starting Monday, a tooltip inside ECB will walk you through My Past Loads the first time you open it. If you have historical loads on the lane, the data populates automatically. If not, you'll see an empty state — no setup required either way.


FAQ

What is the assigned carrier rate? It's the all-in rate your brokerage paid the carrier to move the load — the number on the rate confirmation. This is what gets plotted as green points on the chart.

Is this my data or aggregated network data? My Past Loads is entirely broker-scoped — your assigned carrier rates only. The ECB network estimate is unchanged and continues to reflect aggregated carrier quote data from across the Parade network.

Does Load Last Moved change when I move the radius slider? No. It always uses a fixed 15-mile radius and reflects your most recent load on the exact lane regardless of where the slider is set.

Does the time period toggle affect the chart? No. The 15d / 30d / 60d toggle only updates the summary stats in My Past Loads. The green chart points respond to the radius slider, not the time period.

What if I have no past loads on this lane? You'll see an empty state in My Past Loads. Load Last Moved will also be blank.

Can I hover a green point on a date with no network data? Yes — a broker-only hover card appears with your avg rate, $/mi, and load count.

Does this change how ECB is calculated? No. My Past Loads is a separate data layer overlaid on the existing ECB chart. The network estimate is unchanged.

Are multi-stop loads included? No. My Past Loads uses origin and destination to match loads to a lane. Multi-stop loads are not accounted for in this view.

Who can see this data? Any user with access to ECB can see My Past Loads. The data is scoped to your brokerage — no other broker's rates are visible.


Questions? Reach out at support@parade.ai or via the chat button in the lower right.

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