Your pricing tool just got Parade's rate intelligence built in. Send a lane to the new Estimated Carrier Bid API and get back a market-grounded rate estimate in seconds — no more tabbing into Parade and copying numbers by hand.
Who This Is For
Brokerages and 3PLs who want Parade's rate intelligence working inside their own pricing, quoting, or procurement tools.
Background: What Is Estimated Carrier Bid?
Estimated Carrier Bid is Parade's rate-benchmarking signal — built from real, aggregated carrier quotes across the platform. It's already live inside Parade as a card with rate history and forward-looking pricing for a lane.
Now that same signal is available outside of Parade, wherever your team already works.
What's New
New Data API endpoint — Query Estimated Carrier Bid programmatically for any origin, destination, pickup date, and equipment type.
Full daily breakdown — Every response comes with a day-by-day rate view spanning 7 days before to 10 days after your pickup date.
Built-in confidence signal — Every estimate is stamped with the quote count behind it, so you always know how much to trust the number.
How It Works
Send a request with:
origin— pickup locationdestination— drop-off locationequipment—VAN(Dry Van),REEFER, orFLATBEDpickup_date(optional) — defaults to today
You'll get back:
estimated_carrier_bid— the estimated rate, in USD, for your requested daterate_per_mile— the same estimate, normalized per miletotal_quote_count— the number of quotes behind the estimate, so you can gauge confidencedaily_breakdown— the estimate and quote count for each day from 7 days before to 10 days after your pickup datelast_updated_at— when the underlying data was last refreshed
Check the API DOCs before you integrate — they cover authentication, accepted location formats, and full example requests/responses.
API docs only accessible by active customers, to request access contact your Parade rep or support
Example
Request: origin Chicago, IL, destination Dallas, TX, equipment VAN, pickup date 2026-07-14.
Response (abridged, illustrative numbers only):
{ "summary": { "estimated_carrier_bid": 3395.20 "rate_per_mile": 3.44, "total_quote_count": 51, "price_basis": "carrier_ask" }, "lane": { "origin": "MESQUITE, TX", "destination": "SHELBY, NC", "equipment": "VAN" }, "daily_breakdown": [ { "date": "2026-06-24", "estimated_carrier_bid": 3033.29, "rate_per_mile": 3.07, "quote_count": 12 }, { "date": "2026-06-25", "estimated_carrier_bid": 3713.49, "rate_per_mile": 3.77, "quote_count": 5 ... }, ], "window": { "start_date": "2026-06-24", "end_date": "2026-07-11", "reference_date": "2026-07-01" }, "multi_stop": false, "last_updated_at": "2026-07-01T20:04:41.081750+00:00" }Why It Matters
Price loads in real time — Auto-suggest a buy rate the instant a load is created in your own tool. No more guessing.
Catch bad quotes fast — Benchmark every incoming carrier quote against a live market number instead of gut-checking last week's rates.
Blow through RFPs — Pull pricing across dozens of lanes at once instead of researching each one by hand.
FAQ
What lanes and equipment does this cover?
Full truckload only, across Dry Van, Reefer, and Flatbed. Coverage depends on recent quote activity on that lane.
What happens on a lane with little recent activity?
The API returns a clear no-data signal instead of a misleading number, so you're never guessing at confidence.
Are multi-stop lanes supported?
Not yet. A request that includes stops returns a message instead of an estimate.
How do I get an API key?
This API uses the same Data API key as Parade's other Data API endpoints. If you don't have one yet, reach out to your Parade rep or Support to get one issued.
Admin & Rollout
This must be enabled by Parade — reach out to your Parade rep or Support to get a Data API key. For the full request/response reference and example calls, see the API DOCs