Digital Offers allow you to automate and streamline the load booking process. Carriers can instantly book loads at predefined rates, dynamically configured within your Digital Offer's initial setup, in turn reducing manual negotiations and speeding up booking times for your loads.
Any offers sent by Digital Offers have an exclusive price for those loads — said price which does not change the load's listed rates and is only visible to the carrier receiving the offer. All offers are sent via email, similar to Cascade.
With Digital Offers You Will
Increase Broker Efficiency by automating the load booking process, allowing brokers to handle high-volume lanes quickly and accurately. Predefine rates based on your digital pricing strategy to streamline booking and reduce manual work.
Improve Carrier Relationships by offering carriers more attractive, transparent load options. Automatically send competitive rate offers to your preferred carriers, building trust and strengthening long-term relationships.
Increase Carrier Reuse by providing your top carriers with consistent and timely load offers. Encourage repeat business by ensuring they receive competitive and fair load opportunities, fostering loyalty.
Enhance Profitability by dynamically adjusting load rates to reflect market conditions and specific load attributes. Balance competitiveness with profitability to ensure sustainable growth and optimal revenue.
Manage Seasonal Surges by automating load offerings during peak demand periods, allowing you to handle higher volumes without overwhelming your team or compromising service quality.
How Do Digital Offers Function?
Digital Offers work by creating targeted, time-bound load offers that are exclusively accessible to specific carriers. Here's how the process functions:
Carrier-Specific Offers: Digital Offers are not designed to change the overall price of a load. Instead, they generate offers based on predefined rules, making them available only to designated carriers. This ensures that only the selected carriers can view and accept the offer, adding a layer of exclusivity.
Email Delivery: Once a Digital Offer is triggered by a load, it will send a offer directly via email to the configured carriers. This method ensures timely communication and guarantees that carriers receive the offer as soon as it becomes available.
Start and End Dates: Each Digital Offer is tied to a specific timeframe. The offer becomes valid at the configured start date and remains available until the end date, after which it expires. This scheduling allows you to manage when offers are available and helps maintain control over the duration of the offer.
Pricing Calculation: Although Digital Offers don't alter the price of a load directly, they rely on a pricing setup defined within the offer's configuration. When a load meets the rules for a Digital Offer, its price is calculated based on the predefined criteria, taking into account both the offer configuration and the specific details of the load.
By combining these elements, Digital Offers provide a streamlined, carrier-specific method for managing load opportunities, without altering base pricing strategies.
Creating Your Girst Digital Offer
Navigate to the Smart Lanes Tab.
Select the Lane You Want to Add a Pricing Strategy to.
Select Add Digital Offer.
Add Filters to Define Your Desired Load(s) for the Digital Offer.
PS: Optional Filters are not required. We also do not recommend filling all of them out on your first Digital Offer, since that might cause over-specification of your matching rules and cause your offer to not match the loads you intend to.
Select the Carrier you want to send the digital offer to and your pricing strategy from the drop down menu.
Select or Add contact information for the Carrier.
Set the timeframe for the offer and then click New Digital Offer to activate.
And that is it! You've now created your first Digital Offer. You can always check the messages it has sent both on the Smart Lanes tab of your Parade App, or under Messages Tab > Outbound > Digital Offers.
FAQ
What are Digital Offers?
Digital Offers automate the load booking process by allowing carriers to instantly book loads at predefined rates. These offers are exclusive to selected carriers and are sent via email for easy access.
How are Digital Offers different from pricing strategies?
Digital Offers do not change the base price of a load. Instead, they create specific offers at predefined rates, visible only to the selected carriers, without altering the overall rate of the load.
How are Digital Offers sent to carriers?
All Digital Offers are sent via email to the configured carriers. The email includes details of the offer, and the carrier can book the load directly through the email link.
Can carriers negotiate the rate in a Digital Offer?
No, Digital Offers are set at a predefined rate and do not allow for manual negotiations. The carrier can either accept the offer and book the load or decline it. They can, however, still quote on your load itself, which would lead to a digital negotiation phase.
How long are Digital Offers valid?
Digital Offers are configured with a start and end date, during which the offer is valid. Once the end date is reached, the offer expires and can no longer be booked by the carrier.
Can I send Digital Offers to multiple carriers at once?
No, Digital Offers can be sent only to one carrier each. However, you can create multiple Digital Offers for the same lane, and loads under Digital Offers will still follow your Syndication Marketplace visibility rules for other carriers as well.
What happens if no carrier accepts the Digital Offer?
If no carrier accepts the offer during the valid period, the load remains available, and you can choose to repost it or offer it to other carriers through different means.
Can Digital Offers be used to handle seasonal surges?
Yes, Digital Offers can be an effective tool for managing high-volume lanes during seasonal surges. By improving load booking with personalized rates, you can quickly offer additional loads to carriers without overloading your team.
Can I customize the Digital Offer based on specific criteria?
Yes, you can customize Digital Offers by setting filters such as carrier preferences, equipment types, and lane details, ensuring that the right carriers receive the most relevant offers.