A smart lane is designed for your dedicated carriers that run the same lane for you. This process will automate the work of having to reach out to the carrier every time. Once the smart lane is set up, Parade will email the carrier when the load is ready and they can book their load through Parade.

Navigate to the “SMART LANES” tab at the top of your screen.

Enter the Origin, Destination, and Equipment. Click “VIEW LANE”

If you have any active Smart Lanes, you will see them listed along with inactive Smart Lanes and possible conflicts.

To add a NEW Book Now Smart Lane, click the “ADD DIGITAL OFFER” button

You will immediately receive a popup box with your lane information. If needed, add your Customer ID (TMS customer ID). The Customer ID is recommended if the carrier moves the lane only for a specific customer.

Click “CONTINUE”

Start typing the carrier’s DOT, MC, or name (DOT/MC is the suggested search criteria) and choose the correct carrier.

Choose your Margin Strategy – Review the Example Carrier Offer to confirm this is correct.

Click “CONTINUE”

Choose any internal email addresses that you would like CC'd on the offers sent to the carrier. (not required)
Then choose your carrier contact. You can edit with the pencil and choose someone else.

Click “CONTINUE”

Choose your start date for the rule.

You may choose an end date if you would like, but you can always edit the rule later

Click “NEW DIGITAL OFFER”

This will send an email to the chosen carrier contact as soon as Parade receives a load that matches the criteria listed in the Smart Lane.

Parade recommends having a conversation with the carrier contact to help them understand that they will now receive emails from Parade when their load is ready. From the email, they can accept the load or send a counteroffer.

If you don't see the smart lanes tab on your screen please reach out to support@parade.ai