Smart Lanes is Parade’s intelligent lane routing feature that streamlines and automates freight matching processes. By automating rules and settings to optimize load management, you can match the right loads to the right carriers at the right time.
Our Smart Lanes feature has been deliberately designed to help brokers automatically tender and cover repeat loads better and faster than ever before on any lane.
With Smart Lanes, you can:
Increase Rep Efficiency by streamlining tasks, saving time and effort. Automate day to day work to let your reps focus on relationships and value driving activities.
Improve Carrier Relationships by giving your carriers consistency and simplicity with reliable load opportunities that can be booked instantly — if you so desire.
Increase Carrier Reuse by shipping loads to your best fit carriers quickly and efficiently, with premium prices or exclusive visibility for a period.
Reduce Costs by using trustworthy, already onboard and vetted carriers you want to use, ensuring profitability and supporting growth.
Types of Smart Lane Actions you can create.
Got recurring freight from LA to San Francisco, and that handful of trustworthy and dedicated carriers that you really want to have running your loads on that lane, before anyone else even has a chance to? Cascades will get you just that — and that is only one of our types of Lane Actions you can create in your Smart Lanes.
Cascades allow you to set up a cascading order of which carriers to contact and specifics on how their loads should be priced and for how long those loads should be exclusive to each tier of your Cascade's configuration. Click here to learn more & learn how to set them up!
Digital Offers enable you to configure custom priced offers to some carriers on your loads on that Lane. Those offers can have their pricing dynamically configured according to the rules defined on the Digital Offer creation. You can read more on Digital Offers here.