What Are Magic Links?
Magic Links are a tool that allows you to share load details directly with carriers via a special URL. When you generate a Magic Link for a load, carriers can view that load’s details without the usual restrictions that might prevent access (like requiring login or specific permissions).
Key Features
Overrides Viewing Restrictions: Magic Links bypass Global Hide rules and cascades for that load (note: Magic Links do not override carrier-specific hide settings). In other words, any carrier with the link can see the load details, even if they normally wouldn’t due to global rules.
Does Not Grant Booking Privileges: Magic Links let carriers view load details, but they do not allow carriers to book the load unless they meet the normal criteria. To book a load, carriers still must:
Be enabled for Parade (i.e., an approved carrier in your system).
Pass your identity provider’s requirements (if you have an IdP like Highway/RMIS set up).
Ensure the load is currently bookable (not already taken, within booking time window, etc.).
Broad Visibility: Magic Links aren’t tied to a specific carrier. Anyone who has the link can view the load details, so you can share it broadly if needed (e.g., via email or messaging).
Permission Tokens: The Magic Link’s URL includes a secure token that grants specific view permissions:
Bypass Cascade: The carrier can view the load regardless of cascade settings.
Bypass Global Hides: The carrier can view the load even if global hide filters would normally hide it.
(Again, carrier-specific hides are still respected.)
How to Use Magic Links
Sharing the Link: Once you generate a Magic Link for a load, you can copy and paste it into an email or instant message to share with a carrier. Any carrier with the link can click it to view the load details in a read-only format. This overrides global hide rules, ensuring the carrier can see the info.
Checking Permissions: If a carrier reports they can’t see the load details via the Magic Link, double-check that carrier’s profile permissions or any carrier-specific hide rules. Magic Links won’t overcome a scenario where the carrier is entirely disabled or hidden at the carrier-specific level.
Validation Steps: Magic Links still require some baseline checks for security:
The carrier’s email must be validated (they need a verified email, which happens through login or prior interaction).
The carrier must be logged into Parade (the link will prompt login if they aren’t).
The carrier must be actively working with your brokerage in Parade (e.g., not blocked or disqualified).
How to Get a Magic Link
You can get a Magic Link from both the Loads Page and the Detailed Load View.
To get a Magic Link from the Loads page, click the 3 dot icon next to the load you want to get a link for and then select Get Magic Link.
The link will be automatically copied to your clipboard.
To get a Magic Link from the Detailed Load View, click on Copy Magic Link.
The link will be automatically copied to your clipboard.
Best Practices
Wait for Cascade Completion: It's best to wait until the Cascade has cycled through, indicated by a blue notification, before sending the Magic Link to ensure all automated processes have been accounted for.
Monitor Access: To maintain control over your load details, keep track of who has access to the Magic Link and make sure it's shared only with trusted carriers.
By understanding and using Magic Links effectively, you can streamline the process of sharing load details with carriers, improving communication and efficiency.