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Parade Glossary of Terms
Parade Glossary of Terms
Updated this week

Terms

Definition

Book Now (BN)

The button option that allows carrier's to accept a load at a specific rate (a digital booking)

Smart Lane

A way to create a Book Now rule or Cascade tendering (CM+ subscription required for Cascade tendering)

Lane Preferences

The preferred lanes located in the Carrier's profile

Hide Rule

A way to create logic to hide certain freight from being visible (from all loadboards, from certain carriers, etc)

Reload

A truck delivering near the origin location

Direct Match

Carriers that meet one or more of seven specific match criteria

Suggested Match

Carriers that have historically taken, expressed interest, and/or shared capacity on the lane

Marketplace Syndication Partner

Loadboard options for posting loads through Parade

Magic Link

Parade generated link that will take a carrier to the specific load to book or quote

DAT Posted Truck

A type of direct match that is sourced from DAT (DAT subscription required)

AAUM (Auto Accept Under Max)

When enabled, Parade will auto accept a quote that is at or below the designated max pay (will not funtion unless max pay received from TMS)

OON Onboarding Link

Link to send carriers to onboard into network (i.e. MyCarrierPackets, RMIS)

Private Portal

A broker's private loadboard that can be made visible to in-network or all carriers to search, quote, and/or book freight

Carrier Portal (P4C)

The carrier facing portal that all carriers can access to view all freight across all the brokers they work with

Start Rate

Starting amount sent from TMS for carrier pay on a load (also known as Target Rate)

Max Rate

Max amount sent from TMS for carrier pay (does not apply to all TMS). Also applies to AAUM.

Global Pricing Rule

Dynamic pricing rules for Book Nows rates. Customizable for each broker. This will be applicable for all loads without specific pricing rules to override.

Book Now Rate/Price

The rate you will accept for a carrier to take the load via Book Now button

User Entered Capacity

Available trucks entered by Parade users

Dispatch Campaign

Twice daily emails to carriers based on lane preferences and/or past similar loads

Inbound Trucklist

An inbound email from carriers with a list of their available trucks

Cascade

Parade's "waterfall" tendering-like process. Carriers are added with Book Now options after a designated amount of time starting with the first tier.

Advantage

Parade's pricing tool

Source Tab

Tab to view average rates for non-regular lanes and view future capacity

Equipment translation

Applies to private portal and public portal; the type of equipment: Van versus 53ft Van

Loadboard flag

The TMS flag that indicates if the load will come to Parade and be posted from Parade to enabled syndications (not applicable to all TMS)

Quote hierarchy (include subcategories)

The hierarchy in which Parade will follow for notifying users of loads that are Quoted

Reservation hierarchy (include subcategories)

The hierarchy in which Parade will follow for notifying users of loads that are Booked

User management (include subcategories)

All of company's Parade users will be managed here (including permissions)

Carrier requesting access (potential CTA)

Carrier users that are requesting access to your Parade (private portal)

Counter quote (maybe)

When a user does not accept a carrier's quote, but instead sends another rate (rate negotiation)

Load owner (maybe)

The person or group who is "responsible" or "owns" the customer/load/lane

Digital assist

A type of digital booking. This occurs when Parade surfaced capacity to you, but there was some sort of manual intervention that occured to get the carrier booked on the load.

Bulk action

A way to post loads en masse to private loadboard, external loadboards, or both

Circles (load)

Provides information on load status in Parade. View color guide here.

Circles (carrier profile)

Provides information on carrier status at a glance. Learn more.

Parade

Capacity sourcing and management software

Primary Contact

Carrier's primary point-of-contact; required for dispatch campaign emails

No Dispatch - within Carrier Profile

When enabled, carriers will not receive the twice daily emails with available loads based on their lane preferences. Learn more about Carrier Profiles

Enabeld/Not Enabled in Parade - within Carrier Profile

Provides information on carrier status at a glance. Learn more.

Load offer

Twice a day emails that go out to carriers that list matching freight, part of Dispatch Campaign

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